Alla Weber in the Syndrome program. The biography of Verber alla is constant. About daily beauty rituals
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Biography, life story Verber Alla Konstantinovna
Verber Alla Konstantinovna - a business woman and public figure from Russia, known as the creator of the clothing collection.
early years
Alla Konstantinovna - the indigenous Leningrad. In the city on the Neva, she was born on May 21, 1958. From the window of the house on Glinka Street in the Admiralteysky district of St. Petersburg, where she was born, the Kirov Theater and the Conservatory were visible. The girl regularly visited these institutions.
She loved her hometown and did not understand why it was necessary to leave it. Moreover, the family did not live in poverty: dad was in charge of the prosthetics department, my mother also worked in the medical field. But Alla's father did not have enough freedom, and for a long time he had hatched plans to emigrate to the West.
Finally, such a day has come. Parents with two children (Alla had a sister, Irina) flew to Austria. Then the girl still did not know that she was destined to return to her beloved St. Petersburg.
Career
Alla's parents had nothing to do with the world of fashion, but from an early age she herself was distinguished by an attraction for good things and had the ability to look stylish. The girl liked the way the Italians dress, and she tried to imitate them. Dad and mother, of course, believed that the daughter should become a paramedic. Obeying the will of her parents, Alla entered the medical school, and after graduation she had to continue her studies at the specialized university. However, this did not happen.
During a visit to Rome, a fabulous city where fashionistas feel at ease, Alla got a job at one of the boutiques. The girl did not speak Italian, but the director of a clothing store was struck on the spot by her catchy appearance and could not refuse her. Alla willingly fulfilled her labor duties, she wanted to work further. But the father decided to move to Canada, and the girl could not argue with him.
CONTINUED BELOW
In Montreal, Alla also began working in a fashion boutique, and again ignorance of English language did not become this hindrance. The store owner decided that an attractive girl could increase the number of customers. And he was right: when Alla Verber stood behind the counter, the number of customers, especially males, increased sharply. Soon, from an ordinary saleswoman, she turned into a valuable employee, who was trusted to negotiate with well-known European fashion designers about new supplies. To this end, Alla flew to Paris and Milan.
The moment came when she seriously thought about creating her own business. Started by opening one store, then two more appeared. The successful entrepreneur was noticed in the largest Canadian company Kmart, which owns a whole network of outlets.
Since Alla Verber is from Russia, she was entrusted with the management of a Moscow towel factory. She then went on to work for Mercury, a luxury company. Alla Verber can often be found in the Central Department Store, because she began to be listed here as a fashion director.
Alla Konstantinovna began to spend a lot of time traveling around the country and foreign cities, because she needs to be at fashion shows and sign contracts. A business woman’s working day often ended after midnight, and began early in the morning.
Personal life
Alla Konstantinovna met her husband in Canada. In marriage, his daughter Katya appeared. After breaking up family relationships, Verber visited her homeland, where she became friends with prominent businessman David Averbach.
The head of the food company offered her, and the couple got married. They do not have common children, but thanks to Ekaterina, Alla Konstantinovna became a grandmother. Now she has two grandchildren.
It is painful to believe this: Alla Verber, the legendary woman, vice president of Mercury and fashion director of TSUM and DLT, died. BeautyHack editors express their condolences to relatives and colleagues. We recall a conversation with this incredible woman: “the queen of Russian retail”, a first-class specialist and a sincere, sympathetic person.
About family
In my family, all women are beautiful. And this is not only the merit of genes - mother and grandmother always looked after themselves. They compensated for the lack of makeup products with cucumber and strawberry masks. A mixture of sour milk or kefir, which was applied to the strands two hours before taking a bath, was considered the best hair treatment. Then they were rinsed with vinegar and water - and they became brilliant. In the years of my youth, we did not know much. If people wanted to lose weight, they just sat on the kefir.
Mom every week went to the hairdresser on Tolmacheva Street in St. Petersburg - a famous place then. When my grandmother wanted to hurt her, she always said: “What do you know in this life? Only the road to Tolmachev! ”
There was a real cult among the men of my family female beauty. The ladies in their surroundings were supposed to be well-groomed and smart. Only knee-length hair, fresh manicure, well-groomed legs were accepted, and blue shades, for example, were taboo. Few people would pay attention to a woman with a 38th size. There were magnificent forms in honor.
By the way, with my hair somehow happened interesting story. My sister and I always braided them in braids, and only started to dissolve them when they were 14 years old. Around this time, I met a daddy hairdresser on the street who suggested I make a haircut haircut (in fact, he just wanted to sell cropped hair). Without a second's doubt, I lost a good part of my precious curls and did not know how to go home. So she waited for dad at the Theater. I will never forget his reaction: he was offended for a long time. I had to re-grow my hair, collecting it daily in the tail.
About raising a daughter
Girls from childhood should understand how important it is to have well-groomed hair, hands, velvet skin, and be clean. I told my daughter and my granddaughters about this. Who, if not mom or grandmother, will explain how to look decent and look after yourself.
About female beauty
At 30-40 years old women flourish and gain inner confidence, to which they have been going for more than a dozen years. And then time begins to work against us. Sophia Loren said that beautiful woman dies twice. I agree with this: at a certain age, only a surgeon can help.
About the first makeup
Only my sister knew about my first experiments with cosmetics at the age of 13. It was she who told mom about them. But my mother acted very tactfully: she took all the cosmetics that she could find, and offered to buy a new, good one. We went to Sadovaya, where at that time funds were being sold right in the passage that all Soviet women dreamed about. So I got Coty perfumes and powder (the latter, by the way, can still be found at my place - you can’t confuse her smell with anything), and also Lancôme powder. Only the mascara was Soviet, so it was impossible to cry with it.
I grew up on films with Barbra Streisand and Sophia Loren, so my makeup bag always had eyeliner and lip liners. Abroad, I first went to the Pupa cosmetics store, where my first purchase was a pink lipstick. Previously, it was not customary to apply foundation, it was more than replaced by powder. The procedure for tinting the lips with the help of a mirror in the powder box was a special ritual for each girl.
About favorite beauty rituals
I like to take a bath with dry oils. In the morning I can devote an entire hour to this. Then I apply the cream on the face and body. Prefer La Mer cosmetics. Since 18 years, I spend a lot of time on airplanes. In flight, I like to try new items that come to us at the Central Department Store: I put a mask on my face and neck and calmly fly to New York, for example.
About self love
For several years I was seriously ill. The fight against cancer has fundamentally changed my attitude towards myself. I learned to love.
You need to be sensitive to health and not neglect doctors in favor of cosmetologists. It’s also right to eat, drink a lot of water, swim, walk and not throw yourself, no matter how many children and businesses you have.
About makeup
For the past few years, I have crashed a lot. This is a matter of inner confidence: with cosmetics on my face I feel more comfortable. But I will not do a bright make-up in the morning if an event is to be held in the evening.
You need to feel the line between daytime and evening. During interviews, for example, catchy makeup and too expressive eyebrows push me away. Even if a woman looks fashionable, she must know the measure.
About the figure
For many years I have been working in the fashion industry, so my beauty canon is height 180 cm and the 38-40th clothing size. And in principle, completeness is a clear sign of health and nutrition problems. Psychological addiction to food, like any other addiction, is not good. You have to fight it. It is important for a man to find his golden mean, so as not to plague himself with starvation or, conversely, to wave his hand at the figure. Education is important here: parents from childhood should guide the children, explain to them what is beautiful and what is not. One of my assistants once said: waiting for a miracle from nature is pointless, you need to take everything into your own hands and act. By the way, it proved the effectiveness of this theory in practice.
About nutrition
My mother and grandmother went through the blockade, so in the post-war period, food was a huge joy for them. The way you ate determined your status in society. Then no one thought about healthy food. We had borscht, dumplings, roast, mashed potatoes, croutons, tea with sugar on our table. Breakfast consisted of cheesecakes, pancakes, dumplings with cherries. And on Sunday morning on the table you could find herring, potatoes, fish and salads - this is a traditional Jewish breakfast. Now nobody in my family cooks like this: soups with potatoes and meatballs with mashed potatoes have changed steamed dishes, vegetables, fruits. I practically do not eat meat (I prefer fish), once in a couple of months I can drop in a restaurant to order a steak.
About determination
When I brought the Chanel and Gucci brands to Moscow in the 1990s, there was a sea of \u200b\u200bdetermination in me. I think that with this quality are born. But experience in the West also helped me: in 1976, I left Russia, traveled extensively in Europe, knew all the brands. Then in New York there was a whole Delancey Street, where for five years the most fashionable clothing stores opened at great discounts, the so-called discount price. They were popular among Russian emigrants. Even then, one could find things from famous brands at half price, in contrast to the same Bergdorf Goodman and Saks. After working in several such stores, I decided to get an education at Macel Ely University of Tennessee, and then open my stores in Toronto.
Every business should have a place of courage, thoughtful decisions and common sense. You need to take risks very carefully to be able to stop at the right time. Risk is a noble cause if you are not burdened by your family and can easily take a step back.
Over the years in business, I have become tougher and more organized, I can’t forgive stupidity, but I treat young people with understanding, I am ready to give advice, help, because they helped me in due time.
About daily routine
I used to have chronic lack of sleep, it took ten hours to recover from a working day. The morning rises were the hardest. Now my regimen has changed: in the evening I can hardly sleep, and in the morning I wake up early. Therefore, I can solve working issues after midnight.
About the differences between Muscovites and Petersburgers
I am a Petersburger and clearly see the difference between the girls from the two cities. For those who live in St. Petersburg, the city leaves its mark already at birth. People are really proud of the city, they look different and do not seek to accelerate their pace of life, like Muscovites. This is evident in style. He is more confident with Muscovites, and Petersburgers have a good classic taste. At the same time, when I select clothes for DLT, I rely on more fashionable collections, because St. Petersburg also has its own audience.
Interview: Katya Domankova
Text: Julia Kozoliy
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Alla Konstantinovna Verber was born on May 21, 1958 in Leningrad in an intelligent family of hereditary Petersburgers. Her maternal grandfather, Abram Iosifovich Fleisher, was the director of a large meat processing plant, was in charge of the children's department of the Leningrad Trade House, and was a famous collector of antiques.
He passed the Great World War II, his wife and daughter (Alla’s mother) survived the blockade. My paternal grandfather was repressed in the 1930s and returned to Leningrad from the camps and exile only in the 1970s, he soon emigrated to Israel.
Alla's father - Konstantin Verber, was a teenager in an orphanage. In 1941, at the age of 17, he went to war and reached Berlin. Later, Konstantin became a successful dentist, then head physician of the dental prosthetics department of the prestigious LOMO hospital (Three times the Order of Lenin, Leningrad Optical and Mechanical Association named after V.I. Lenin).
The father did everything so that his beloved daughters (Alla's sister, Irina, lives in Canada) had a happy and prosperous childhood. Girls were spoiled, dad bought them beautiful things, and a grandmother, well versed in fashion, taught them to dress correctly. Grandpa taught Alla to appreciate real painting, beautiful antique things. Mom, a dentist, after the birth of her daughters devoted herself to the family.
Irina professionally studied ballet and played the piano, Alla also completed the musical seven-year violin class.
Alla Verber: “My sister Irina graduated from a ten-year musical school in piano, from five years old studied ballet; I wasn’t accepted to the ballet - the selection was very strict, but I couldn’t avoid playing music: I practiced the violin for seven years. Be that as it may, but from early childhood we were taken to circles, carried, dragged, carried ... Parents themselves loved music, art, and all this they wanted to instill in us. "
The future star from an early age adored clothes, noticed beautifully and unusually dressed people: foreigners, who visited Leningrad in many, heroes and heroines of her favorite Italian films. However, her parents insisted that after graduation, she enrolled in a medical school, where Alla studied as a doctor.
At the age of 18, Alla’s life completely changed: my father’s father sent an invitation to travel to Israel to the family, and they were about to leave the USSR (the family subsequently settled in Canada). She was let out of the country first, and in 1976 she ended up in Vienna and then lived in Rome for a year: a Russian friend arranged her to work in a prestigious boutique on the famous Via Veneto and Verber first appeared in the center of fashion, “among the most stylish things ”(Gucci, Hermes).
In the late 1970s, Alla and her family lived in Montreal (Canada), studied management, worked in a large clothing store, continued to be interested in fashion, painting and interior design. Then she became a buyer: went to fashion shows in Paris, London, Rome and Milan, selected and acquired samples of clothing collections for the season and launched them into production in factories.
In the early 1980s, Alla Verber moved to live in New York. There she actively communicated with artists, successfully engaged in the sale of paintings, organized exhibitions, promoted the work of young artists.
It was in New York, the world capital of the fashion industry, at which time a tremendous fashion boom began, which reached its peak in the 1990s. By this time, Alla Verber already knew for sure that she wanted to create a chain of stores.
Alla Verber: “Already in New York, I finally understood what I want to do, a dream appeared, which I began to energetically fulfill in Toronto. Now I knew for sure that I want to be in the fashion business, I want to create a network of my stores. ”
The quote is taken from the magazine “Caravan of History”, No. 5 (May 2012)
In 1984, she opened in Toronto her first fashion boutique, Katia of Italy, named after her favorite Italian clothing brands. Although professionals and business consultants considered her undertaking extremely risky, she successfully began to sell clothes of the best world brands in provincial then Toronto, and then created a whole network of boutiques. One of her clients was a functionary of the world's largest discount trading company Keymart (K-mart), he invited her to collaborate.
In 1989, Alla was invited to become a representative of the company in Russia, she returned to her homeland and managed to organize the production of textile goods and clothing in idle Russian factories.
Since 1990, she was also the first in the country to create boutiques. high fashion (Dolce & Gabbana, Gucci, Prada, Brioni and others) in the trading house "Moscow" on Kutuzovsky Prospekt in Moscow.
Since 1993, Verber has been collaborating with Mercury and is currently its vice president; since 2003, he has also been working as the fashion director of TSUM.
Alla Verber: “Later, Mercury bought the Central Department Store. I was invited to work with them as a fashion director, then I did not know to what extent the business alliance with Leonids would be successful, how much we would fit together and work together. We have been together for 17 years and continue to successfully cooperate, respecting and appreciating each other. I am very grateful to them for their long joint work. "
The quote is taken from the magazine “Caravan of History”, No. 5 (May 2012)
The company was engaged in the supply and sale of luxury goods, exclusive furniture and services, Verber began to develop a fashion direction. At first, Alla Konstantinovna was engaged in contacts with fashion houses and the purchase of clothing collections, then she began to create lines of fashion boutiques in the largest metropolitan trading houses.
Only in the first 8 years of its work at the Central Department Store, Verber introduced one and a half thousand clothing brands from around the world and managed to teach wealthy Russian fashionistas and women of fashion to shopping the highest class in Russia. American fashion experts have repeatedly called her "the most powerful clothing buyer in the world."
For her outstanding promotion of Italian clothing in Russia, Verber was awarded the Order of Merit for the Italian Republic (cavalier, 2011).
Among Mercury’s latest megaprojects is the reconstruction of the Leningrad Trade House (opened in September 2012).
Currently, Alla Verber is the most influential person in the domestic fashion industry, she is actively involved in the formation of collections of world brands for Russia, supports the development of novice domestic fashion designers and designers (Kira Plastinina, Inna Honor, Tegin, etc.).
Events of the capital’s life are also traditional fashion shows based on TSUM (Fashion's Night Out). Alla Verber leads an active social life, appearing at all events related to the world of fashion, modeling business, at presentations of leading fashion magazines.
A great public outcry was caused by the appearance of Alla Konstantinovna in the program “Let them talk” (05/23/2013, Channel One, ved. A. Malakhov), where she openly talked about her fight against cancer.
Alla Verber: “Of course, I also went through hard times. Four years ago, I was diagnosed with blood cancer, I had to mobilize all my strength to fight the disease. But I survived and overcame this terrible ailment. After going through such a test, you understand that God gave you another chance; all previous values \u200b\u200bare thoroughly reevaluated, and life is divided into “before” and “after”. Having gone through this, I seemed to start life from scratch. ”
The quote is taken from the magazine “Caravan of History”, No. 5 (May 2012)
Since June 2013, Alla Konstantinovna led the popular column “Fashion” in the magazine “7 Days”.
Awards
▪ Cavalier of the Order of Merit for the Italian Republic (2011)
▪ Award “World Fashion Awards” in the nomination “Person of the year in the fashion industry” (2012)
▪ “Brand Awards” as a representative of the “best department store of the year” (2013)
Alla Verber, fashion director of TSUM and DLT, accurately determines what things people really want to buy from the catwalk. In October, she celebrates her anniversary: \u200b\u200bshe turned 40 years old as she works in the fashion industry. During this time, she managed to work as a sales assistant in Rome, open her own store in Montreal, move to New York and finally return back to Russia. Since 2004, it is Verber who decides what will be sold in the country's central department store.
I have known Alla Verber for a very long time, ”said in the column editor of the new issue of HELLO! Svetlana Bondarchuk. - I remember how she returned to Russia, many years before living abroad. It is difficult to overestimate her role in the fashion industry - she is known, loved and respected by the world's leading designers, with whom she has been collaborating for many years. She opened to us many fashion brands, taught people how to dress. She made her personal passion for fashion a profession and excelled at it. And in another way it is impossible to achieve success - best of all we can do only what we love and what we believe. 
Alla Konstantinovna, you grew up in a family of doctors. When did you realize that you want to do fashion?
Wise dad really wanted me to become a doctor. It doesn’t matter which - pediatric, dental, surgeon. The main thing is that the profession should be associated with a white coat. I was not even allowed to graduate from the 9th and 10th grades, I was immediately sent to a medical school at the hospital named after Kuibyshev. Do not believe me, but after the first course I did practice as a nurse.
Didn’t want to go against parental will?
Yes, I really didn’t know what I wanted. I could not stand the smell of ether and the sound of the drill, so I definitely did not want to be a dentist. (Laughs.) There was no Bayer profession at that time. There were only tailors, but I could not sew. Could draw, design, shorten, but to directly sew - no. I was 18 years old when I went to work as a salesman in a small boutique in Rome. I didn’t know Italian, I didn’t even have permanent documents. But there was a great desire and love for fashion.
Alla Verber and fashion director of HELLO! Anastasia Korn during an interview at the Central Department Store
You managed to live in Rome, Montreal, New York, Toronto. Why did you decide to return to Russia?
I was invited to work at Mercury. For three years I regularly came from New York, but I thought that all this was temporary, and in 1994 I finally settled in Moscow. It was a difficult time for our country. Everything fell apart, and it was not clear why I came here. Sometimes you think: what was that ?! Probably fate.
At what point did you realize that you did everything right?
Today, when I give this interview. (Laughs)
Not every woman is able to build a career without her husband's investment.
To do this, you need to have a very strong character. It now seems that TSUM has always been like this. I remember the first time I came here in 1990. Soviet furs hung in the spirit of my grandmother ... Solid, heavy. But even then I had an understanding of how everything should be in the future. Today, the TSUM sells all the fashionable best sellers of famous brands. Fly to Milan or Paris for shopping no longer makes sense, because the TSUM presents the best brands, and the choice is wider and more diverse! Moreover, some designers offer certain colors or even models exclusively for TsUM.
So, for example, Alexander McQueen created the famous clutch bonfire made of crocodile leather specifically for the Central Department Store. In February, we launched a new policy, Milan Prices, that is, we equalized our prices with Italy. For example, in London and Dubai, the same things are now more expensive. And this season we went even further and reduced the cost of a thousand items of goods, now we have generally the best prices. For example, handbags Sicily, Dolce & Gabbana, and College Bag, Saint Laurent, shoes Tango, Valentino, and many other classic things at TsUM can be bought cheaper than anywhere else in the world.
Alla Verber with Giorgio Armani. “His suits have an unusual cut, a soft shoulder line. Nobody has such jackets anymore: they are easy to wear, perfectly fit on the figure,” says Verber
Describe the profession of a buyer.
Previously, these people were called commodity experts. But it was not prestigious. The word "buyer" appeared only in the 80s. Flair and good taste - this is what is important for this profession. Financial education does not hurt. Although I know of excellent buyers who previously worked as literature teachers. Need courage. In my youth, I was not afraid to open my first store. In 1983, she took her last money, invested in a store in Toronto and named him after her daughter - Katia of Italy. She still asks me: "Mom, how did you manage to do this? There is no fashion business in Toronto."
And what do you answer her?
This is everyday work. It is important to keep up to date. Over the past 40 years, everything has changed: purchasing power, prices, understanding what to wear and where. Today you can buy everything online. World turned upside down!
Has your style changed over the years?
Absolutely not. I always looked like not Italian, but Italian. All my thinking, my lifestyle since childhood, the films I grew up with are all from Italy. On the second day of the wedding, I was wearing a lilac Dolce & Gabbana dress. All my pregnancy, up to the seventh month, I went in a loose Valentino dress. And now I wear the same brands.
Who was the first designer you met in person?
Tom Ford I think he was born a superstar. He has a piercing look, he looks right in your eyes, not looking up. Of course, education matters, but much is genetically embedded in people: charisma, strength of character. Domenico Dolce and Stefano Gabbana are great guys. In 1994, I first came to them in the showroom at the Piazza Monetaria. She asked if I could become a distributor and open a Dolce & Gabbana store in Moscow.
How is your regular day built?
Most often I'm on the road. My friends are amazed at how I do everything ... One leg is here, the other is there! I should know what is happening in New York on 57th Street, in London on Bond Street, in Milan on Via Montenapoleone, in Paris on St. Honor. I never say no or tired. And this is not self-sacrifice, I just want this and that only. Often you have to go to evening events, presentations, so I go to bed late. In my youth I dreamed of sleeping 10-12 hours a day so that no one would wake me, but now no. I like water, I often go to the pool for a swim to relax. One day you have to answer a million calls. Now a new topic is Instagram. If earlier there were just calls, now ...
Do you manage your own Instagram page?
Up to 95 thousand subscribers led herself, and now there are assistants. Unfortunately, I have a problem: I can’t relax for a minute. I can’t just lie and watch a movie or read a book, I have to run somewhere all the time. It should look good, because they look at me, evaluate me.
You live on Tversky Boulevard. Go to work on foot?
Yes, I have to go 20 minutes. I go out, turn left, cross the road, go past the Ritz-Carlton Hotel, go down and go. If the weather is nice, why not take a walk?
What must be purchased this fall?
Blue jeans with a high waist and a volume pullover. You get such an image in the style of the 80s. I can not imagine the wardrobe of a young girl without a leather jacket. I would be 25 years old now ... I would definitely wear it! Classic Givenchy pipe trousers plus a blouse are an indispensable set for work. I love evening pajamas. I even kept a photo of my grandfather and grandmother, where they both stand in silk pajamas, and grandfather is still wearing a skullcap - very much in the spirit of the latest trends. I always want to be different. Today, for example, was the presentation of the new fragrance Alexander McQueen. The night before, I lay and thought about how he was, what time he lived. I mentally chose what to wear for the presentation, and remembered that he had once sewed a skirt for me. I thought: it would be nice if I got into it. (Laughs)
Leave work with purchases?
Often. I can’t stop, I always want to buy everything. (Laughs.) For my profession, it’s rather a plus, because I never get tired of things, I love to look at them, feel, buy. At TSUM you can always find something special and generally easy to spend the whole day: visit the beauty booths in the cosmetics department, do manicures, buy new gadgets at the Apple shop or go to a Sunday brunch with family or friends.
Alla Verber is a successful business woman who is a buyer, that is, a person who buys fashion items for stores and thus, you can say, dictates fashion and knows everything about fashion. Also concurrently, Alla is the director of the Central Department Store, a journalist and public figure.
Biography of Alla Verber
Alla Verber, whose biography begins in 1958, was born in Leningrad. Her father was a dentist and had enough good statusand mom worked as a nurse. In addition to Alla, her sister Irina also grew up in the family.
In childhood, Verber Alla Konstantinovna went abroad with her parents, since her father wanted to give the children the best. From a young age, Alla had a special talent, she could predict fashion trends for several seasons. The girl herself always dressed stylishly and modernly. The girl was attracted by fashion trends from different countries, especially the refined and sophisticated Italians.
Parents were not very positive about this interest of the daughter, considering this profession to be bad and prophesied to the daughter the future in medicine. Of course, the future business woman, after listening to her parents, after school entered medical institute, although realizing that this profession does not appeal to her at all.
Alla Verber in her youth accidentally ended up in her beloved Italy, and it was there that she realized that she would never do medicine, but fashion is exactly hers. In Italy, the girl got a job in a clothing store, where she received the first fashion experience from sellers. However, the father insisted that the daughter live with her family in Canada, and Alla could not disobey. But even in Canada, she did not depart from her beloved business. She settled in a clothing store and, thanks to her talent, gained authority there. She began to be promoted up the career ladder and now Verber is already conducting fashionable negotiations with famous people.
Soon, Alla Verber opened several of her clothing stores. The owner of one of the largest companies in the country noticed a talented girl and invited her to work with him, and after he found out that she was of Russian nationality, he sent her to Moscow to a towel factory. Of course, this was not the ultimate dream of the girl, and as soon as she received an invitation from Mercury, she immediately agreed.
Alla Verber's husband
In Canada, Alla Verber met her future husband. In marriage, she becomes a mother and the beautiful daughter Katya appears in the family. Verber did not live long with her husband for only three years.
In St. Petersburg, a business woman meets her second husband. Alla Verber's second husband, David Averbach, owned food manufacturing enterprises. The husband loves Alla very much and understands that her constant travels are her work and her whole life, therefore she never swears on this subject. For all holidays, the family gathers at home at a large table, they prefer home gatherings rather than celebrations in a restaurant. And always, when the spouses have even the slightest chance, they go on a joint vacation.
The personal life of the spouses is very happy and interesting, despite the fact that they do not have joint children. But then Catherine’s wonderful daughter has children, so today, in addition to everything, Alla Verber is also a happy grandmother, whom her grandchildren adore. The family and personal life of Alla Verber are a secret, she does not advertise personal.
Alla Verber's daughter
The daughter of Verber Alla, Catherine, in addition to her family, is also interested in the fashion industry and is already working under her mother’s control. Journalists say that Katie's style is perfect, just like her mothers and even nicknamed her Russian Paris Hilton. In the photo, Catherine poses for the magazine.
Alla always tries to help her daughter in all her endeavors and gives her invaluable advice.
Terrible disease
On the program “Let them talk,” Alla Verber told the whole country how she fought with blood cancer. She says she gave this interview with the goal that other people do not give up, but fight. Alla learned about the terrible diagnosis at the age of fifty when she was diagnosed with the third stage.
At first the woman was seized with horror and lack of desire to do something, but then, having gathered all her strength, she realized that she needed to act for her daughter.
The treatment lasted five years, but Alla went to all the procedures with a smile and in excellent shape, despite the fact that these treatment methods did a little harm to her appearance, but all this is not important in comparison with life and health. Today, Verber is completely healthy and says only one thing - never to be afraid and go forward.
Verber Alla Konstantinovna not only looks beautiful herself, but always tries to teach something else. Here are some of the tips that she recommends to follow in order to look stylish and fashionable:
1) A fashionable lady says that there is such a wardrobe that will suit anyone without exception and will be able to help out in some situation, namely this skirt, jacket and white blouse. Just understand that for every day such an image will not be appropriate, you need to be able to assess the situation.
2) In order for the color scheme to look appropriate, it must be selected not only by attractiveness, but also by the weather, so as not to look like a bright spot or like a gray mouse.
3) To assemble the wardrobe you need to start from the bottom, and then pick up the top, it will be easier.
4) In the wardrobe of the girl must be trousers, they can make the image attractive at any time of the year.
5) A skirt is a girl’s lifesaver, but choosing her length is worth remembering about age.
