Defining the purpose of a business is where every business begins. Whether it is the organization of a small company by an individual entrepreneur or a multi-million dollar project of a wealthy person. Many people believe that the goal of business is obvious in all cases, and it is to increase capital. This is not entirely true. Making a profit is certainly one of the reasons why people start businesses. But there are usually several goals.

Project implementation

What is the difference between a good businessman and a bad one? Because the latter is primarily concerned with issues related to making a profit. It is unlikely that he is interested in anything other than money. A good businessman has an idea for a project, and he is obsessed with turning it into reality.

A forward-looking idea is very important. She is the one who is able to force the development of the project. If a person is passionate about an idea, he will do everything to implement it, attract an audience and clients. Over time, the business will begin to grow, and along with it, income will increase, which will cover all previously incurred expenses.

So project implementation is the main goal of the business. The idea must correspond to the inclinations, abilities, knowledge, skills, interests, as well as the level of education of the entrepreneur. And also to be relevant and, as they say, long-lasting. There are temporary popular phenomena on which you can instantly make a fortune. A striking example is the recent boom in portable monopods for selfies. Now their popularity has faded, and it’s impossible to make a lot of money from selling them. Therefore, it is important to take on a business idea whose relevance will only grow over time. Or at least remain consistently interesting to clients.

Profit

There is no need to underestimate her at all. Getting wealth is also an important goal of business. In addition, it is determined by several factors at once.

Firstly, without financial inflow, the company will not grow. An entrepreneur will not be able to purchase raw materials, materials, equipment and pay hired workers.

Secondly, the presence of reserve capital determines the company’s retention in the market. During a crisis, only the person who has made provisions for the future in advance can cover expenses and continue developing the business.

Thirdly, through profit, the entrepreneur satisfies his individual and social needs. He receives material confirmation that his activities bring public benefit.

Fourthly, the amount of profit makes it clear how successful and promising the company is, and how previously made decisions on business development are appropriate and justified. This is especially important if the company attracts the attention of traders, analysts, sponsors and investors.

Characteristics of goals

It’s also worth saying a few words about her. So, the goal of the business must be clearly formulated. Otherwise, it will not be possible to ultimately determine whether it was achieved or not.

Also, the goal must be limited in time. Indicate the date and the result that should be available at that time. Which must be expressed in numbers. It is important to remember: what is immeasurable is not a goal.

But the most important thing is realism. There is no need to set unrealistic goals. On the contrary, it is better to even lower the bar a little. But then exceeding the plan will bring joy.

Example

When talking about what the business goals of an enterprise should be, it is worth giving a simple illustrative example.

Let's say a person decides to organize his activities online. Organize a community on a social network, for example, from which he can later make money through affiliate programs and advertising.

In this case, it would be optimal to set a goal of attracting 5,000 targeted subscribers in 30 days. It has everything: clear formulation, time frame, specificity and a high probability of achievability.

Another planning model

Above we talked about how in most cases the main goal of a business is set. But there is another, not generally accepted, planning model. Which is nevertheless correct and very simple.

The main goal of every entrepreneur should be to create a special environment in which:

• workers will want to start working, and this desire will not fade away;
• customers will feel a desire to buy goods/services from this company;
• sponsors will remain interested in investing;
• partners will want to continue cooperation with the company;
• society will begin to want more such companies.

From this side, it would be useful for many entrepreneurs to look at the fact that the corporate environment can really either motivate or demotivate employees. And they should not be underestimated, since they are a resource, a driving force that develops the company. The same applies to the other points. A good and correct business is one that can benefit paying customers in a low-competition market. It was the understanding of these simple provisions that allowed such major companies as Apple, McDonalds, etc. to get ahead.

Tasks

They are directly related to the goal itself. The first step is to note the ongoing tasks. The company solves them throughout the entire period of its development. We cannot do without these tasks. If they disappear, the business will disappear too. It is the tasks that determine the very essence of the project and give it the basis.

A simple example is a perfume company. Its main task is the production of eau de toilette, perfumes and colognes. If it is not implemented, then the perfume company will cease to exist. So the constant challenge is the foundation of the business plan.

But there are also periodic ones. Business sets such tasks for a short period of time. Take, for example, the same perfume company. Having decided to increase by 50,000 people in a month, management will assign a periodic task (PO) to the firm.

Classification of PP

It is worth noting attention when talking about the main goals of the business. Since many of them are carried out precisely within the framework of periodic tasks.

They can be issued for a period of more than 10 years. These are tasks from the field of long-term financial planning. It is through them that it is possible to form competent business management and dynamic, stable development of the company.

There are also so-called five-year plans. Based on the name, you can understand what the maximum period for completing these tasks is. 5 years is the standard time period during which a business reaches a certain level.

Annual labor protection periods are set at 365 days. They are aimed at increasing business volumes. Annual PPs are relevant for new businesses. Companies that have been in business for a long time include these goals in their five- or ten-year plan.

In addition to those listed, there are also quarterly tasks. They are usually planned during periods of crisis and economic restructuring. This is because events may well occur within one quarter that could radically change plans for the next 5 or 10 years. The most striking modern example is the fall of the ruble that happened several years ago.

Financial tasks

Now we will talk about what many perceive as the main goal of the business plan and the whole business as a whole. Financial objectives are increasing income and preserving existing capital. And also centralization of management (if the company issues shares) and investment. The latter applies to firms that decide to enter the global market.

By the way, the notorious preservation of capital is extremely important. Because it is precisely this that ensures the business maintains stability and the trust of creditors. Even during a period when there is a financial crisis.

Lecture 1. The essence and system of the tourism business

Plan

Essence and goals

Types of business

Business as a system

1. Nature and objectives of the business

Business- is a set of business relationships between enterprising people in order to satisfy consumer demand and make a profit.

Business can be carried out by individuals, enterprises or organizations to extract natural goods, produce or purchase and sell goods or provide services in exchange for other goods, services or money.

Both an individual and a group of people (collective entrepreneurship) can start their own business.

In other words, business means any activity or business that generates income. A person doing business is businessman.

The concept of "business" is closely related to " entrepreneurship". They are often used as synonyms, but the content of these concepts has a significant difference.

Entrepreneurship is characterized by finding new, more efficient ways to use resources, flexibility, and constant self-renewal. An entrepreneur is a person searching for and implementing new opportunities for the development and development of goods and services, finding the best ways to serve consumers, and new forms of investment of capital.

The definition of an entrepreneur given by the famous economist J. Schumpeter is characteristic: “To be an entrepreneur means to do not what others do... and not the way others do.” Consequently, entrepreneurship is unthinkable without innovation and creative search.

Although quite often and most successfully, business is carried out precisely on the basis of entrepreneurship and involves an entrepreneurial approach to organizing the business. Only those for whom entrepreneurship is a certain way of life, thinking, way of interacting with people, organizations, finances, information, etc. can succeed in business.

Thus, the concept of “business” is broader than the concept of “entrepreneurship” and not only in its content, but also in the composition of participants, because it covers the relations between all participants in a market economy and includes the actions of not only businessmen, but also consumers, employees, government agencies .

Business goals- these are the key results that the enterprise strives for in its activities for quite a long time. The goals of a business, depending on its nature, degree of development and condition, may be different. The most important of them are the following:

Receiving a profit;

accumulation of necessary funds for business development;

providing goods and services needed by society;

achieving leading positions in the market and industry;

optimal satisfaction of consumer demand;

providing opportunities for its employees to realize themselves;

increasing the level of satisfaction and interest in work.

Thus, the goals are divided into social and economic and are formed in the following areas:

Profitability,

Market position (share, sales volume)

Productivity (labor intensity of work, costs per unit of services provided)

Financial resources

Organizational capacity

Product development, production, update

Changes in organization and management (increasing qualifications, reducing staff turnover)

Work with customers (complaints, speed and quality of service)

Helping the community

Based on business goals, tasks are set. They are closely interconnected. If a goal determines one or another specific area of ​​activity, then the task is a quantitative, qualitative and temporal determination of this goal. For example, the goal of a business is to determine break-even operation and make a profit; the goal is to achieve a 10% level of profitability by the end of the first year of operation. Formulating goals and setting tasks allows you to better mobilize the forces and resources of the enterprise, and act more consistently and effectively.

Everyone knows that the main goal of any business is money.

Everyone knows that businessmen need nothing but money. That they differ from other people in their insensitivity and selfishness. What is a businessman's brain like? a calculator incapable of love and friendship, but only capable of calculating the maximum percentage of profit. The businessman does not understand the word “sensitivity”; his attitude towards employees is akin to slave-ownership - let them work more and get paid less, preferably exclusively for grub. And he doesn’t like people; the main thing for him is the sound of coins. “There is no crime that a capitalist will not commit for the sake of 300% profit,” as Marx wrote.

The hell with it!

Manager and employees

It is true that a good manager does not feel sorry for his employees. A pity- an emotion of such a low order that, immersed in it, it is impossible to make any reasonable decisions. It is true that a leader who is humane will never hesitate to choose between the benefit of one person or the benefit of an entire group. The group is larger, so it is more valuable. Causing pain or inconvenience to one person for the benefit of several tens, hundreds or thousands is rational decision. It becomes unreasonable only if the cruelty is unjustified, or the result could have been achieved with less destruction.

Example. The employee is a good salesman, but he takes advantage of customers, belittles other employees, mocks them, and spreads bad news. The question always arises: would it be more effective to keep such a person in the company, since he is productive, or to remove him?

Example . The head of the department suppresses those around him, the employees howl at him, the performance is low. But his friend is the head of supply for a key client, and he influences all deliveries. And all kickbacks to this company go through him. Removing it is scary, leaving it is destructive. What to do?

There are many doubts, many “maybes” - to resolve them we need stable data that is easy to understand, that is obvious, that is applicable in any situation, like a common denominator. A stable datum: a businessman is a person like everyone else. He has more responsibility and is more courageous than others. But he feels and worries the same way.

A businessman is a person like everyone else.

Stable data: happiness is more important than money. It is happiness that is important and it does not matter whether you have money or not as long as you are happy. This does not mean that in order to be happy you need to have no money - a crazy idea. This means that money by itself does not bring happiness. Those who forget about this simple truth are cruelly pierced. A stable datum: a businessman should not be a beggar, and a business without profit is not a business. A person can do anything - drive trams, work as a waiter or a cleaner, and be happy at the same time. But a businessman started a business to have a high income. And if he does not achieve this goal, if he suffers failure after failure on the way to it, he will be unhappy. This is the only thing that connects happiness with wealth.

This is what L. Ron Hubbard, management guru and greatest philosopher of the 20th century, writes about all this.

« Happiness is the overcoming of perceived obstacles on the way to a perceived goal, and also, if we talk about a fleeting state, the receiving or anticipation of pleasure." "It is a scientific fact that the main goal is apparently known to a person before he reaches the age of two : talent, innate personality traits and the main goal form a single whole. ... It is discovered that whenever a person follows this pattern in his later life, he achieves success.”

« Calculation is an irrational assessment and postulate according to which a person must be in a certain state in order to achieve success. He is always irrational. It usually defeats the main purpose. ...No irrational calculation is consistent with existing skills and abilities. “Calculation” that is consistent with skills and abilities is the main goal.”

« primary goal- This is a goal for life that exists in a person from birth. It is inextricably linked with a person’s individuality.”

What follows from this?

Be rich and happy

If you want to be a businessman, you must choose the direction of business, which lies in the same plane with your brightest abilities and inclinations. And make money there. To do this, you must be able to make money in principle, but this is just a matter of qualifications. And also you should know your main goal.

You must choose the direction of business that lies in the same plane with your brightest abilities and inclinations.

There are very vivid examples of how people did this - and found real happiness. One of them is Guy Laliberte. This is a man who made several billion dollars by being... a clown. A circus clown. Yes, of course, he also organized his own circus, and this circus became the most famous in the world. At the same time, he does not hesitate to continue performing on his stage as a clown. But That's what business is for, to become rich. That's what talent is for, to become happy. Someone will say - I have no talent. This is wrong. You just took the wrong road a long time ago.

Formula of happiness for a businessman

Here is the formula for happiness for a businessman - to become rich by acting within the framework of your main goal. Not for any person, since not everyone has such a goal - to become rich.

I know people whose talents have nothing to do with trading, and yet they trade. I know those who are sick of production, but they are trying to produce. For what? Because the economy, families and environment are screaming in their ears - if you don’t have a lot of money, you’re nobody! And they make a mistake, copying the first person with money that comes along and taking over his activities. Completely forgetting about your own inclinations and talents. And then they get bored.

Yes a man can earn a lot of money. But, having turned away from his own path, he will no longer find happiness. Satisfaction - yes. But this is the life of an animal. Pleasure of the torso. Some have strayed so long ago and so far from their goal and their path that the idea that they can make money doing what they love is wild to them. Let them ask Guy Laliberte about it. But not every clown becomes a billionaire, you say. But not everyone had the goal of being one, I counter. For someone happiness is being a clown. For some, a billionaire clown.

Not every clown becomes a billion erom, you say. But not everyone had the goal of being one, I counter.

The problem is that the vast majority of people are unable to take an honest look at their goals and see what they see. And admit it to yourself. But when they take a step in this direction, as in our Leader Power Enhancer program, they often have tears in their eyes. For a person has seen his own path and knows for sure that it is his.

And I assure you, these are tears of happiness.

In the modern economy, business plays a dominant role. It is to him that we owe almost all existing economic benefits that determine the modern conditions of human existence (housing, clothing, food, intellectual leisure).

Business changes, it takes on various forms, evolves and attracts more and more new people who give it the best years of their lives.

In modern society, the concept of “businessman” is something like a title. Not everyone can proudly call themselves a businessman, because this requires more than just working in the field of market relations. And not every process can be called a business. Yet it forms the basis of the modern economy, it has its own goals and objectives.

So, what are the goals of a business? First of all, the most important goal is income, which is obtained by combining material, labor, financial and information resources. That is, we invest money, for example, in equipment and materials, add the labor of workers and use some technologies to create some kind of product. As a result, we sell the product and receive income.

The next goal can be called the provision of services or goods that are needed in the market in order to make a profit. And also the creation of new jobs, the search for new technologies... All this is done with the goal of generating income. Consequently, all business goals can, in principle, be reduced to one - making a profit. Of course, there are fans of their business, for whom the search for new knowledge is the main goal of their whole life, but if a businessman gets involved in the matter, then all these scientific theories work to increase material wealth and increase the number of crisp bills. Usually, the business of people for whom profit is not the main thing collapses very quickly. It’s not for nothing that a businessman is primarily associated with the word “entrepreneur.”

But what other goals of a business exist, especially if it is established, functions well and brings income to its owners? This is an image. Every self-respecting company has a code or set of rules that are never violated and allow the company to exist successfully. These traditions can be observed in the largest companies. But private entrepreneurs also have them. For example, the unspoken rule of the service industry is “The customer is always right.”

In addition to improving the image, there is also such a goal as influencing the economy. But it is very global. Therefore, whatever one may say, for all businessmen and enterprises the most important goal is to increase income. And image, implementation of ideas, technologies, and so on are just ways and tools for generating income.